INFINX HEALTHCARE
Graphic Designer, Digital Design Intern
Trade Show Booth Design
Daily Tasks and Projects
As the main graphic designer, designed marketing collateral and communicated via the Workdom chat app with clients located across the United States and India to aid in the growth of small businesses. Analyzed social media traffic, wrote web page copy for SEO, and updated and posted on WordPress websites using HTML.
Under Infinx Healthcare, collaborated with copy editors, marketing professionals, and product managers for the creation of marketing materials for the prior authorization/healthcare industry.
Design Projects:
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Blog, case study, and banner graphics
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Case study, white paper, and datasheet design using Adobe Illustrator, Adobe InDesign, and WordPress
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Trade show flyers, banners and graphics
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Icon and logo systems
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Google Display Ads
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Website landing pages
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PowerPoint slide decks
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User interface prototyping with InVision and Adobe XD
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Storyboards for marketing videos
Marketing Skills:
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Managed project lists, assigned tasks, and monitored the progress of projects and provided new hires (interns, contractors) with onboarding training for web and design processes
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Basic knowledge of WordPress, Medium, social media channels, and some knowledge of SEM Rush and social media analytics
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Communicated daily with team members in the Bay Area and India for assistance with web design, motion graphics, and backend development
Main Logos and Icons
Social Media Graphics
New Resource Center
Desktop - View Live Version Here
Mobile Prototype
I had the opportunity of designing a Resource Center for all of Infinx's marketing collateral. The goal was to create a new Resource Center that sorts content by Topic and Provider, and further sorts by asset type (blogs, white papers, etc). I received feedback and design direction from a Junior UI/UX Designer during the design process and worked with a Junior Web Developer in sorting and categorizing these assets.
Design Requirements:
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One Main Landing Page
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One Topic/Provider Page
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Grid format to organize assets
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Ensure blue banner design mirrors other banners on the website
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Filter bar with Search, Topic, Provider, Asset Type, and Refresh
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Create new icons for each asset type. Do not use stock images or isometric designs currently featured on blogs, white papers, etc.
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Specific order was given for Topics and Providers
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Must highlight Featured Assets on each Topic and Provider page first, and regular assets listed afterward
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Deliverables: Desktop and Mobile Prototype
My Design Decisions:
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Fonts, colors, and shadows mirror Infinx's current branding and web design
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Desktop drop-down menu reflects Infinx's current drop-down menu design
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Mobile filter scrolls left to right (we ended up using a stacked filter instead which was more simple to implement)
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Mobile back to top button helps the user return to the top of the web page when presented with lots of information
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Created a new icon system that is easy to recognize and is distinguishable from one another. Utilized a simple outline style
Resource Center Icons
Thoughts On the Final Outcome
The Good
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The user can sort by Topic, Providers, and Asset type at the same time—this was not possible before
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The user can search and view multiple asset types per category in the same place—fewer clicks needed per action
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Topics and Providers are represented with text and an icon for quick recognition
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Important Featured assets are highlighted for users first on the Topic and Provider pages
Possible Improvements
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I would add more padding around the elements in the boxes
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While the asset type icons help create a cohesive system, the long titles are overwhelming on the page and hard to distinguish from one another
LinkedIn Posts Featuring White Papers, Datasheets, and More