Infinx Healthcare

Graphic Designer, (former) Digital Design Intern

New Resource Center (In Development Feb 2021)

Live Desktop

Mobile Prototype

I had the opportunity of designing a Resource Center for all of Infinx's marketing collateral. The goal was to create a new Resource Center that sorts content by Topic and Provider, and further sorts by asset type (blogs, white papers, etc). I also collaborated with a Junior Web Developer in sorting and categorizing these assets.

 

Design Requirements:

  • One Main Landing Page

  • One Topic/Provider Page

  • Grid system

  • Ensure blue banner design mirrors other banners on the website

  • Filter bar with Search, Topic, Provider, Asset Type, and Refresh

  • Create new icons for each asset type. Do not use stock images or isometric designs currently featured on blogs, white papers, etc.

  • Specific order was given for Topics and Providers

  • Must highlight Featured Assets on each Topic and Provider page first, and regular assets listed afterward

  • Deliverables: Desktop and Mobile Prototype

Design Decisions:

  • Fonts, colors, and shadows mirror Infinx's current branding and web design

  • Desktop drop-down menu reflects Infinx's current drop-down menu design

  • Mobile filter scrolls left to right

  • Mobile back to top button helps the user return to the top of the web page when presented with lots of information

  • Created a new icon system that easy to recognize and distinguishable from one another. Utilized a simple outline style.

Iconography

Original Drop Down Menu & Resource Pages

Daily Tasks and Projects

Reports to the Business Development Manager of Infinx Healthcare to design successful marketing materials for the healthcare industry.

Design Projects:

  • Social media graphics for LinkedIn and Facebook

  • Blog and case study graphics

  • Case studies, white papers, and datasheets

  • Trade show flyers

  • Trade show banners

  • Google Display Ads

  • Website landing pages

  • PowerPoint slide decks

  • User interface prototyping with InVision and Adobe XD

  • Storyboards for marketing videos

Marketing Skills:

  • Basic knowledge of WordPress

  • Basic knowledge of Medium

  • Basic knowledge of social media channels

  • Some knowledge of SEM Rush and social media analytics

Icon and Logo Design

Social Media Graphics

LinkedIn Posts Featuring White Papers, Datasheets, and More

How Much Revenue Are Prior Authorizations Costing You?

How Much Revenue Are Prior Authorizations Costing You?

LinkedIn Social Media Graphic

Infinx Prior Authorization Product Sheet

Infinx Prior Authorization Product Sheet

Product Sheet

See More Patients Using our Complete Pri

See More Patients Using our Complete Pri

LinkedIn Social Media Graphic

Infinx White Paper Challenges Preventing Complete Automation for Prior Authorizations

Infinx White Paper Challenges Preventing Complete Automation for Prior Authorizations

Challenges Preventing Complete Automation for Prior Authorizations White Paper

Infinx Patient Access Datasheet - Nov 20

Infinx Patient Access Datasheet - Nov 20

Patient Access Datasheet

OpenDoctor Webinar

OpenDoctor Webinar

OpenDoctor and Infinx Webinar LinkedIn Social Media Graphic

© 2021 by Rachel Lee

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