How It Works

Infinx Healthcare

Graphic Designer, (former) Digital Design Intern

New Resource Center (In Development Feb 2021)

Live Desktop

Mobile Prototype

I had the opportunity of designing a Resource Center for all of Infinx's marketing collateral. The goal was to create a new Resource Center that sorts content by Topic and Provider, and further sorts by asset type (blogs, white papers, etc). I also collaborated with a Junior Web Developer in sorting and categorizing these assets.

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Design Requirements:

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• One Main Landing Page

• One Topic/Provider Page

• Grid system

• Ensure blue banner design mirrors other banners on the website

• Filter bar with Search, Topic, Provider, Asset Type, and Refresh

• Create new icons for each asset type. Do not use stock images or isometric designs currently featured on blogs, white papers, etc.

• Specific order was given for Topics and Providers

• Must highlight Featured Assets on each Topic and Provider page first, and regular assets listed afterward

• Deliverables: Desktop and Mobile Prototype

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Design Decisions:

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• Fonts, colors, and shadows mirror Infinx's current branding and web design

• Desktop drop-down menu reflects Infinx's current drop-down menu design

• Mobile filter scrolls left to right

• Mobile back to top button helps the user return to the top of the web page when presented with lots of information

• Created a new icon system that easy to recognize and distinguishable from one another. Utilized a simple outline style.

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Iconography

Daily Tasks and Projects

Reports to the Business Development Manager of Infinx Healthcare to design successful marketing materials for the healthcare industry.

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Design Projects:

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• Social media graphics for LinkedIn and Facebook

• Blog and case study graphics

• Case studies, white papers, and datasheets

• Trade show flyers

• Trade show banners

• Google Display Ads

• Website landing pages

• PowerPoint slide decks

• User interface prototyping with InVision and Adobe XD

• Storyboards for marketing videos

Marketing Skills:

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• Basic knowledge of WordPress

• Basic knowledge of Medium

• Basic knowledge of social media channels

• Some knowledge of SEM Rush and social media analytics

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Icon and Logo Design

Social Media Graphics

LinkedIn Posts Featuring White Papers, Datasheets, and More