INFINX HEALTHCARE
Graphic Designer, Digital Design Intern
Trade Show Booth Design
Daily Tasks and Projects
As the main graphic designer, designed marketing collateral and communicated via the Workdom chat app with clients located across the United States and India to aid in the growth of small businesses. Analyzed social media traffic, wrote web page copy for SEO, and updated and posted on WordPress websites using HTML.
Under Infinx Healthcare, collaborated with copy editors, marketing professionals, and product managers for the creation of marketing materials for the prior authorization/healthcare industry.
Design Projects:
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Blog, case study, and banner graphics
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Case study, white paper, and datasheet design using Adobe Illustrator, Adobe InDesign, and WordPress
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Trade show flyers, banners and graphics
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Icon and logo systems
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Google Display Ads
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Website landing pages
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PowerPoint slide decks
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User interface prototyping with InVision and Adobe XD
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Storyboards for marketing videos
Marketing Skills:
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Managed project lists, assigned tasks, and monitored the progress of projects and provided new hires (interns, contractors) with onboarding training for web and design processes
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Basic knowledge of WordPress, Medium, social media channels, and some knowledge of SEM Rush and social media analytics
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Communicated daily with team members in the Bay Area and India for assistance with web design, motion graphics, and backend development
Main Logos and Icons
Social Media Graphics
New Resource Center
Desktop - View Live Version Here
Mobile Prototype
I had the opportunity of designing a Resource Center for all of Infinx's marketing collateral. The goal was to create a new Resource Center that sorts content by Topic and Provider, and further sorts by asset type (blogs, white papers, etc). I received feedback and design direction from a Junior UI/UX Designer during the design process and worked with a Junior Web Developer in sorting and categorizing these assets.
Design Requirements:
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One Main Landing Page
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One Topic/Provider Page
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Grid format to organize assets
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Ensure blue banner design mirrors other banners on the website
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Filter bar with Search, Topic, Provider, Asset Type, and Refresh
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Create new icons for each asset type. Do not use stock images or isometric designs currently featured on blogs, white papers, etc.
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Specific order was given for Topics and Providers
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